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30+ years building big apparel brands across multiple countries.

I'm a sourcing and operations leader with deep experience across China, South Asia and South East Asia. I turn cultural fluency and hard data into faster, leaner, more sustainable supply chains for the world's leading apparel brands.

Product Sourcing Quality Assurance Costing Compliance Sustainability Garment Manufacturing Fashion Technology
Portrait of Smriti Ranjan Bhowmik
Head of Global Sourcing
2XU · Melbourne, Australia

Cross-cultural fluency

I read the deep-rooted business culture of China, South Asia and South East Asia, and turn it into faster decisions and stronger factory partnerships.

Data-led costing

I establish the true cost and should cost of every product, using hard numbers to influence partners inside and outside the business.

Supply-base strategy

I relocate and build sourcing bases from scratch across Bangladesh, India, Indonesia and Vietnam.

Brands I've sourced, produced and delivered for.

30+
Years in production, sourcing & merchandising
4
Countries held executive roles in
5
Languages: English, Indonesian, Hindi, Bengali & Chinese
7+
Global fashion houses supplied

Three decades, one continuous supply chain.

From factory floors in Jakarta to global sourcing offices in Shanghai and Melbourne, I've spent my career moving production where it makes the most sense and building the teams that run it.

Mar 2021 – Present
2XU
Melbourne, Australia
Head of Global Sourcing

I lead global sourcing for the performance-sportswear brand, owning product development, production and quality assurance across Asian supply bases, and driving sustainable material adoption.

Oct 2019 – Mar 2021
Target Australia
Melbourne, Australia
Sourcing Manager

I managed sourcing for one of Australia's largest retailers, sharpening cost accuracy and supplier performance across a broad apparel range.

Aug 2016 – Apr 2019
MYER
Shanghai, China
Global Sourcing Manager

I led the strategic relocation of production from China to Bangladesh, India & Indonesia across cut & sew knits, denim, woven shirts and knitwear, directly managing apparel sourcing teams in multiple countries.

Jan 2015 – Jul 2016
INDOCHINO
Shanghai, China
VP Operations

I ran full China operations across fabric sourcing, order processing, manufacturing, QA and logistics for high-value Made-to-Measure product.

Mar 2013 – Jun 2014
Next Sourcing Limited
Shanghai, China
General Manager

I headed the China sourcing office for Next UK, managing men's, women's and children's clothing programmes end to end.

Feb 2012 – Feb 2013
Quiksilver Asia Sourcing
Shanghai, China
General Manager

I directed garment sourcing from China, Cambodia & Vietnam for Quiksilver, Roxy & DC Shoes, running a 100-person Shanghai office spanning product development, production, IT, logistics and QA.

Jul 2006 – Feb 2012
Pacific Brands (Asia)
Hong Kong & Shanghai
Regional Manager & Head of Category

I headed sourcing of garments, fashion accessories and socks from China for Australia & New Zealand, leading a 75-person Shanghai office across workwear, schoolwear, corporate, surf & street and seamfree (Santoni) categories.

Jan 2005 – Jun 2006
ESPRIT Australia
Sydney, Australia
Senior Production Manager (China & India)

I sourced apparel across mens, womens, kids, EDC, sports & accessories from China & India, managing specifications, quality, fit approvals and price negotiations.

Jul 2001 – Dec 2004
PT. Prefash Wears Cemerlang
Jakarta, Indonesia
Asst. General Manager, Merchandising

I managed two national womenswear brands (Mashville & Charms) through top Indonesian department stores, from product & range design through manufacturing, retail sales and marketing.

1993 – 1999
Busana Apparel Group
Jakarta, Indonesia
Senior Production Manager

I ran clothing manufacturing and quality assurance across Jakarta & Bogor factories, producing for global brands including Liz Claiborne, Nike, Levi's, M&S, Escada and Kellwood.

Degrees & certifications.

Master of Fashion Technology
National Institute of Fashion Technology, Delhi
MBA, Management Information Systems
RMIT University · Exchange at University of Maryland, USA
2000–2001
Graduate Diploma, Garment Manufacturing Technology
National Institute of Fashion Technology, Delhi
1988–1990
Bachelor's, Physics, Chemistry & Maths
St. Xavier's College
1985–1988
Graduate Certificate in Business Analytics
Victoria University

Relocating a sourcing base? Building one from scratch? Let's talk.

smriti.bhowmik@gmail.com